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Cover of HBR's 10 Must Reads on Strategic Marketing

HBR's 10 Must Reads on Strategic Marketing

Harvard Business Review

Clayton M. Christensen Fred Reichheld Philip Kotler

Narrated by Bernard Setaro Clark , Susan Larkin

HBR's 10 Must Reads

Length: 6 hrs 48 mins
Format: Unabridged Audiobook
Publisher: Ascent Audio

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This audiobook offers a curated selection of ten essential Harvard Business Review articles focused on transforming marketing strategies by prioritizing customer relationships. Featuring insights from renowned experts like Ted Levitt and Clayton Christensen, it guides listeners on identifying their true business purpose, developing effective products, assessing brand strengths, and expanding into vast markets. Additionally, it aims to unify sales and marketing efforts to deliver greater value to B2B customers.

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