The Innovator's DNA, Updated, with a New Preface

In "The Innovator's DNA," authors Jeff Dyer, Hal Gregersen, and Clayton M. Christensen explore the essential skills that differentiate the world's top innovators from average managers. They identify five key discovery skills—associating, questioning, observing, networking, and experimenting—that can be cultivated to enhance creative potential. Through captivating real-world examples, the book provides guidance on how to assess and develop your own innovator's "DNA code," enabling individuals and organizations to foster a culture of innovation that boosts competitive advantage and leads to an "innovation premium." This updated edition serves as a vital resource for anyone looking to enhance their innovative capabilities.