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Cover of HBR's 10 Must Reads on Sales

HBR's 10 Must Reads on Sales

Harvard Business Review Philip Kotler James C. Anderson Andris Zoltners

Narrated by Tom Parks

HBR's 10 Must Reads

Released: January 21, 2020
Length: 5 hrs 48 mins
Format: Unabridged Audiobook
Publisher: Gildan Media, LLC

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This audiobook offers insights into transforming your approach to sales by emphasizing the importance of building effective systems that empower sales teams rather than merely pushing products. Drawing from essential Harvard Business Review articles, it guides listeners on understanding customer dynamics, integrating sales and marketing, and adapting selling strategies. The content also covers innovative techniques such as tiebreaker and consensus selling, while providing tools to motivate and assess the sales force effectively. A PDF is included with the purchase for additional reference.

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