Author

Christopher Lochhead

23 books, mostly business, for Category Pirates and Bolinda Publishing Pty Ltd, 2016–2023

Christopher Lochhead is a thirteen-time #1 bestselling coauthor and the co-creator of Category Pirates. He writes business and marketing books about category design, differentiation, positioning, entrepreneurship, and building distinctive brands, including Play Bigger, Niche Down, Snow Leopard, and The Category Design Toolkit. His writing also addresses content strategy and how writers and creators can develop a category of their own.