The 8 Category Levers
Narrated by Jason DeFillippo
- Released
- January 17, 2023
- Length
- 52 mins
- Format
- Unabridged Audiobook
- Publisher
- Category Pirates
This audiobook explores how applying category design principles across all functions of a company can lead to radical differentiation and market dominance. It emphasizes viewing category creation as a comprehensive business strategy rather than just marketing, highlighting the eight levers of differentiation and offering real-world examples like Royal Canin and Amazon. Packed with actionable insights, it provides a practical guide to leveraging category design for business growth.
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