DAM the Demand
Narrated by Christopher Lochhead
- Released
- November 2, 2022
- Length
- 37 mins
- Format
- Unabridged Audiobook
- Publisher
- Category Pirates
This mini-book explores a powerful business and marketing strategy that challenges the conventional approach of competing for existing demand. It provides practical methods for introducing new categories of products, services, or ideas, including tips on effective language, naming, and positioning. Through insights and case studies like Peloton, readers will learn how to create and lead new market categories instead of following established competitors.
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