Play Bigger

Kevin Maney

Christopher Lochhead

Dave Peterson

Narrated by Sean Pratt

Released: June 14, 2016
Length: 8 hrs 7 mins
Format: Unabridged Audiobook
Publisher: Harper Business

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"Play Bigger" explores the innovative discipline of category design, emphasizing that success today hinges on creating and dominating new market categories rather than just outperforming competitors. Drawing on case studies of companies like Amazon and Uber, the authors reveal how shaping customer perceptions and expectations can lead to industry leadership. This pioneering guide offers insights applicable across industries, transforming the way businesses think about growth and innovation.

business