Hello My Name Is Awesome
Narrated by Claire Buchignani
- Released
- September 12, 2019
- Length
- 3 hrs 50 mins
- Format
- Unabridged Audiobook
- Publisher
- Berrett-Koehler Publishers
This updated second edition offers an engaging and comprehensive guide to creating memorable and effective brand names, filled with new stories, resources, and strategies. Alexandra Watkins shares her proven SMILE and SCRATCH test to help you craft names that resonate, while also providing tools for brainstorming, domain name selection, and adding personality through creative naming. With twice as many resources and insights into the power of names in the workplace, this book is an accessible resource for anyone interested in branding success.
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