Competing with Giants

"Competing with Giants" explores Vietnam's remarkable economic transformation through the story of Tân Hiệp Phát, a family-owned drinks company that exemplifies the country's rise from the fallout of war to a dynamic market force. Told from the perspective of the founder's daughter, the book highlights how local knowledge, family resilience, and international standards can enable small businesses to thrive and compete on a global stage. It offers an empowering message about the potential for Asian businesses and women to make a significant impact in the modern economy.