Hello, My Name is Awesome

In this engaging guide, Alexandra Watkins offers practical advice on creating memorable and buzz-worthy brand names, demonstrating that even noncreative types can succeed without a background in linguistics. She introduces her proven SMILE and SCRATCH tests—key tools for evaluating name quality—and shares up-to-date tips on domain availability and digital considerations. Filled with numerous real-world examples, the book combines humor and expertise to help readers craft standout names in a crowded marketplace.