Non-Obvious

In the fifth edition of Non-Obvious, marketing expert Rohit Bhargava explores innovative insights on future trends by asking thought-provoking questions that most predict early, revealing how creative approaches and unconventional thinking can help businesses and individuals make a meaningful impact. Drawing on examples from various fields, the book provides a fresh perspective on harnessing the power of non-obvious ideas to grow and influence. With insights that have shaped strategies for major brands and organizations worldwide, this edition invites readers to reimagine possibilities beyond the obvious.