Non-Obvious 2018 Edition: How to Predict Trends and Win the Future

In this eighth edition, marketing expert Rohit Bhargava reveals how non-obvious thinking and trend curation can uncover surprising insights that influence business and society. Drawing from diverse examples like historic crafts, luxury brands, and cultural practices, the audiobook highlights proven methods used by top organizations to develop innovative solutions. It offers listeners practical techniques to see beyond the obvious, helping them grow their business and make a meaningful impact in the world.