Create the Future

Create the Future is a dynamic guide that combines disruptive thinking and innovation strategies with insights from The Innovation Handbook, an updated version of the acclaimed Exploiting Chaos. This bestseller shares the tactics used by Gutsche's team to empower over 700 major brands and leaders, emphasizing how chaos can lead to significant opportunities. It explores the historical impact of crisis on innovation, illustrating that while many retreat in uncertainty, successful companies like Disney and Uber have thrived amidst upheaval. The book also addresses common obstacles to realizing potential, urging readers to navigate their own "7 Traps of Path Dependency" to unlock new possibilities for change and growth in a post-COVID world.