The Category Creation Formula

"The Category Creation Formula" by Kevin Maney and Mike Damphousse offers innovative strategies, tools, and playbooks for discovering and shaping new market categories, emphasizing the importance of strategic category design for business success. Drawing on their extensive experience working with numerous companies, the authors share proven processes and insights to help entrepreneurs and leadership teams create and develop influential categories. The audiobook provides practical guidance aimed at empowering organizations to make a meaningful impact through category creation.