Working Backwards

"Working Backwards" offers an in-depth look at Amazon's culture, leadership, and practices from two veteran executives who have been part of the company's journey since the late 1990s. Drawing on nearly three decades of experience during key periods of innovation, the authors share insights into how Amazon’s core principles shape decision-making and drive its success. The book combines practical guidance with personal reflections, revealing how the company's values and practices foster its remarkable growth and adaptability.