The Execution Premium

In The Execution Premium, Robert Kaplan and David Norton tackle the critical challenge of strategy execution in businesses, emphasizing that many organizations falter not in formulating strategies, but in effectively implementing them. The authors present a systematic, multistage approach designed to secure measurable benefits from strategic plans, featuring tools for strategy development, planning execution, and continuous testing and updating. Supported by extensive research and real-world case studies, this audiobook offers a framework for organizations to achieve the financial performance their strategies promise.