Tickling Sharks

In "Speaking Tomorrow’s Truth to Power," John Elkington, often referred to as the "Godfather of Sustainability," shares his extensive journey from the early seventies to the present, highlighting the evolution of sustainable business practices. Drawing on decades of experience, he explores the societal pressures that have transformed capitalism and encourages corporate leaders to adopt innovative approaches to social, economic, and environmental challenges. With a blend of candid storytelling and insightful critique, Elkington articulates a vision for a more responsible and resilient global economy while reflecting on both the progress made and the hurdles that remain.