The Breakthrough Challenge

In The Breakthrough Challenge, John Elkington and Jochen Zeitz call on business leaders to embrace a transformative agenda that prioritizes social, environmental, and economic benefits for lasting success. Drawing on insights from over 100 exclusive interviews, including with notable figures like Paul Polman and Arianna Huffington, the authors outline a roadmap for redefining traditional business metrics to reflect true long-term costs. This guide emphasizes the need for innovative thinking and systemic change in order to shift from conventional practices to a model that fosters both profitability and the well-being of people and the planet.