The Agile Brand Guide: Customer Data Platforms

The Agile Brand Guide to Customer Data Platforms by Greg Kihlström offers marketers essential insights into evaluating, buying, and implementing Customer Data Platforms (CDPs) in the complex marketing technology landscape. This guide addresses the growing importance of CDPs for achieving personalized customer engagement while navigating the challenges of data privacy. Drawing from Kihlström’s extensive experience and industry conversations, it serves as a valuable resource for marketers at any level looking to enhance their technology infrastructure. The latest edition includes a foreword by Heidi Bullock, Chief Marketing Officer of Tealium.