The Agile Brand Guide (2024 Edition)

In the first edition of this internationally best-selling series, "Digital Experience Platforms" delves into how DXPs empower marketers to create engaging digital experiences across various devices while remaining central to a brand’s customer engagement strategy. The book guides readers through selecting the right DXP for their brand, outlines the different types available, and provides strategies for effective implementation. Drawing from Greg Kihlström’s expertise and insights from industry leaders, this resource offers valuable information for marketers at all levels aiming to enhance their customer journey orchestration.