The Agile Brand Guide to Customer Data Platforms

In this first Agile Brand Guide, Greg Kihlström explores the crucial role of Customer Data Platforms (CDPs) in modern marketing, emphasizing their importance for one-to-one personalization and data privacy. The audiobook provides a comprehensive overview of what marketers need to know about CDPs, including their functions, various types available, and strategies for evaluation and implementation. Drawing on Kihlström's extensive experience and industry insights, this guide aims to equip marketers of all levels with the knowledge necessary to effectively integrate CDPs into their marketing technology infrastructure.