Leading Digital

"Leading Digital" by George Westerman, Didier Bonnet, and Andrew McAfee explores how traditional industries can leverage digital transformation to gain a competitive edge. Drawing from a study of over 400 global firms, including well-known companies like Nike and Burberry, the authors provide a clear two-part framework for successful digital strategies. Readers will learn how to enhance customer engagement, improve operations, and establish governance around digital initiatives, all accompanied by a practical transformation playbook for leaders. This audiobook serves as an essential guide for organizations looking to thrive in the evolving digital landscape.