Mindmasters (Anna Caputo version)

In Mindmasters, Columbia Business School professor Sandra Matz explores the dual nature of big data and its profound impact on human behavior. As algorithms gain the ability to tap into our psyche, they can manipulate choices—from consumer habits to political preferences—leading to significant ethical concerns. While scandals highlight the potentially harmful aspects of this technological trend, Matz also reveals how big data can be harnessed for positive outcomes, such as improving mental health and decision-making. With clarity and passion, she guides listeners on managing psychological targeting and reshaping the data landscape.