Mindmasters (Gary Tiedmann narration)

In Mindmasters, Sandra Matz, a Columbia Business School professor, explores the dual nature of big data and algorithms in their ability to access and influence the human mind. She delves into how these powerful tools can manipulate our choices—spawning concerns about privacy and ethical implications—while also highlighting their potential to enhance our lives by promoting better mental health and decision-making. Through a clear and compelling narrative, Matz encourages readers to understand and navigate the complexities of psychological targeting and data use in today's digital age.