The History of Marketing

The History of Marketing (2026 Edition) offers an engaging overview of how marketing has evolved from early marketplace exchanges to the digital age, highlighting key innovations, technological breakthroughs, and cultural shifts that have shaped modern communication and commerce. Covering a wide range of influences—from newspapers and television to AI and social media—the book explores how marketing reflects societal values and transformations over more than a century. Updated with new insights on emerging technologies and current trends, it provides a comprehensive look at the forces that continue to influence how we persuade, communicate, and buy.