The History of Marketing [2027 Edition]

The History of Marketing (2026 Edition) offers a comprehensive look at the evolution of marketing from ancient barter to modern digital innovations, illustrating how technological advances have continually reshaped how humans persuade, communicate, and influence one another. Covering key developments like newspapers, radio, television, the internet, and artificial intelligence, the book highlights the social, cultural, and technological forces behind these changes. Updated for 2026, it examines current trends such as generative AI, algorithms, and digital privacy, making it a valuable resource for anyone interested in the past and future of marketing and human communication.