The 12 Powers of a Marketing Leader

The 12 Powers of a Marketing Leader by Thomas Barta and Patrick Barwise is a research-driven guide that explores twelve key behaviors to enhance marketing leadership and career success. Drawing on extensive data from over 8,600 leaders worldwide, the book emphasizes the importance of aligning marketing strategies with organizational goals and customer needs, while also fostering strong team and colleague relationships. It offers practical insights into making an impact at all levels of an organization and includes access to online tools to support leadership development in the digital age.