Hugging a Cloud

Hugging a Cloud explores the often overlooked human aspects of business—thinking, behaviors, and relationships—that influence success alongside traditional financial metrics. The book introduces the Profits+Meaning Index (PMI), a simple measurement tool that, when combined with financial ratios, offers a more comprehensive evaluation of a business's short- and long-term prospects. It encourages enlightened leaders to embrace the human side of business to achieve both profits and meaningful results.