Lasting Relationships via Focused Marketing

This book explores the often intangible yet vital aspects of leadership essential for creating both profits and meaning. It encourages leaders to adopt new ways of thinking and relating, highlighting the importance of the human side of business in today’s fast-paced, innovative environment. The Profits + Meaning Index (PMI) presents a potential new tool for enlightened leaders to evaluate their organizations’ short- and long-term prospects beyond traditional measures.