Matchmakers

"Matchmakers" by economists David Evans and Richard Schmalensee explores the world of multisided platforms—business models that connect different groups of customers, from dating sites to ride-sharing apps. The book offers insights into how these platforms operate, why they succeed or fail, and how entrepreneurs can improve their chances of building successful matchmakers. With real-world stories and practical guidance, it aims to help readers navigate the increasingly dominant realm of multisided platforms.