The Soul of Strategy

The Soul of Strategy challenges traditional resource-focused views of business strategy by emphasizing the importance of the customer as the core of any organization. Authored by experienced strategists, the book presents a comprehensive, customer-centric framework with practical tools and step-by-step guidance, illustrated through diverse industry case studies. It builds on the work of Peter Drucker to help companies develop leadership, governance, and technological approaches to attract and retain customers and gain a competitive edge.