SPIN Selling
Narrated by Eli Woods
- Released
- July 20, 2021
- Length
- 6 hrs 12 mins
- Format
- Unabridged Audiobook
- Publisher
- McGraw Hill-Ascent Audio
SPIN Selling, authored by Neil Rackham, is a researched-based guide that explores effective strategies for selling high-value products and services. Drawing on extensive data and real-world examples, the book introduces the revolutionary SPIN (Situation, Problem, Implication, Need-payoff) technique to help sales professionals improve their success with major accounts. With practical and easy-to-apply insights, it explains why traditional methods fall short in large sales and offers tools to achieve record-breaking results.
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