SPIN Selling
Narrated by Eli Woods
- Released
- July 20, 2021
- Length
- 6 hrs 12 mins
- Format
- Unabridged Audiobook
- Publisher
- McGraw Hill-Ascent Audio
"SPIN Selling," written by Neil Rackham, is a research-driven guide that explores effective strategies for selling high-value products and services. Based on extensive research, the book introduces the SPIN (Situation, Problem, Implication, Need-payoff) technique and explains why traditional sales methods often fall short in major sales. With real-world examples and case studies, it offers practical insights to help listeners boost their sales performance and succeed in large-account sales.
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