The Turn-On

"The Turn-On" by Steven Goldstein explores the psychology behind why we feel drawn to some public figures while others turn us off, drawing on his 25 years of experience across politics, business, and entertainment. The book reveals how likeability is crafted through eight key traits and highlights the behind-the-scenes influences that shape our perceptions. With insights into the strategies that foster genuine connections—and those that can backfire—it offers tools for both understanding public figures and enhancing your own likeability.