Built to Grow

Built to Grow is a practical guide for startup founders seeking to develop and scale their sales organizations, drawing on Stephanie Friedman's 20 years of experience. The book offers a systematic framework divided into three growth phases—Experiment, Build, and Scale—and provides actionable strategies for creating a high-performing sales team and revenue engine. It aims to help startups implement a repeatable, predictable sales process from early stages to substantial growth without unnecessary trial and error.