How Innovation Really Works
Narrated by Kathleen Godwin
- Released
- July 23, 2021
- Length
- 5 hrs 40 mins
- Format
- Unabridged Audiobook
- Publisher
- McGraw Hill-Ascent Audio
This audiobook introduces RQTM, a groundbreaking tool developed by Anne Marie Knott to measure a company's R&D capability and its effectiveness in driving growth. Drawing on extensive research and practical experience, it explains how businesses can use RQ to optimize R&D investments, dispel common misconceptions, and improve innovation outcomes. The content aims to transform understanding of innovation with data-driven insights that can enhance market value and overall growth.
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