How Innovation Really Works
Narrated by Kathleen Godwin
- Released
- July 23, 2021
- Length
- 5 hrs 40 mins
- Format
- Unabridged Audiobook
- Publisher
- McGraw Hill-Ascent Audio
This audiobook introduces RQ™ (Research Quotient), a groundbreaking tool that measures a company's R&D capability and its ability to translate investment into marketable products and services. Drawing on extensive research and practical experience, the author demonstrates how RQ can help organizations optimize their R&D investments, avoid common misconceptions about innovation, and boost growth and market returns. Offering data-driven insights, the book aims to revolutionize understanding of how innovation truly works.
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