The Ego Trip

The Ego Trip explores the rise and fall of physician Octavio Rettig, who popularized a psychedelic ritual involving the Sonoran Desert toad, promising spiritual enlightenment and healing. As he became a global figure within the psychedelic movement, troubling reports emerged of abusive behavior and cult-like tendencies. Combining investigative journalism, true crime, and cult analysis, the book examines the dangers and promises of the quest for transcendence through toad medicine.