Play Bigger

"Play Bigger" offers a pioneering guide to the innovative discipline of category design, emphasizing the importance of creating and dominating new market categories rather than competing within existing ones. Drawing on data analysis and interviews with successful companies like Amazon and Uber, the authors illustrate how defining a new category can shape customer expectations and drive long-term success. The principles shared are applicable across various industries and careers, providing a strategic framework for both startups and established businesses to build legendary companies.