ABM Is B2B
Narrated by Paul Schmidt
- Released
- January 23, 2020
- Length
- 3 hrs 1 mins
- Format
- Unabridged Audiobook
- Publisher
- Ideapress Publishing
This audiobook introduces the TEAM framework—Target, Engage, Activate, and Measure—which offers a strategic approach to transforming B2B marketing and sales through Account-Based Marketing (ABM). It emphasizes uniting marketing, sales, and customer success teams as one cohesive unit to improve client acquisition and retention. The book advocates for a shift to an account-based approach that focuses on meaningful engagement and measurable business outcomes, encouraging businesses to adopt this updated model to stay ahead in the competitive marketplace.
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