Build for Change

"Build for Change" by Alan Trefler examines how businesses can adapt to the evolving landscape of customer engagement driven by a new generation of consumers. The book highlights the importance of becoming more customer-centric, reevaluating technology strategies, and fostering organizational innovation to thrive in the digital age. It offers practical insights and strategies for companies seeking to turn the challenges of the "customerpocalypse" into significant opportunities for growth and success.