Scientific Advertising Today
Narrated by Torry Clark
- Released
- May 27, 2015
- Length
- 3 hrs 31 mins
- Format
- Unabridged Audiobook
- Publisher
- Flows Publishing
This audiobook explores the groundbreaking advertising principles of Claude Hopkins, a highly successful early 20th-century marketing expert whose techniques remain influential today. Renowned author Tony Melvin condenses Hopkins' work into 114 practical Marketing Laws designed to help marketers avoid wasted effort and enhance their advertising effectiveness. Presented with clarity, the content aims to preserve Hopkins' legacy and provide actionable insights for modern marketing success.
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