Hidden Multipliers

This audiobook reveals how four strategic changes to pricing and packaging propelled WP Engine’s growth from $1 million to $5 million in a single year, highlighting the power of multipliers—small adjustments that generate significant, sustainable gains. Drawing on his extensive experience, Jason Cohen shares eleven key insights to identify hidden opportunities within your business, from understanding profitable customer segments to optimizing pricing in ways that foster growth. Designed for founders and operators, it offers practical guidance to uncover and implement these growth mechanisms without relying on luck or complicated formulas.