Getting Naked

"Getting Naked" by Joel Primus offers an insightful blend of memoir and entrepreneurial guidance, sharing the journey of building Naked Boxer Briefs from a small-town start-up to a publicly traded company with global reach and celebrity endorsements. The book covers essential topics like raising money, team building, branding, and marketing, while also addressing the personal sacrifices and mental health challenges entrepreneurs face. It serves as a practical roadmap for those eager to start their own business and find balance along the way.