The Platform Paradox

In The Platform Paradox, Wharton professor Mauro F. Guillén explores the rapid rise of digital platforms and the challenges they face in achieving true global success. Drawing on over thirty years of research, he examines how these companies often excel in some regions but struggle to expand universally, highlighting the importance of understanding local markets, culture, and institutions. The book delves into how recent events like the COVID-19 pandemic have accelerated digital transformation and offers insights into creating effective, globally minded platform strategies.