Anthro-Vision

In "Anthro-Vision," Gillian Tett, an award-winning financial journalist and anthropology PhD, explores how adopting an anthropological perspective can help us better understand consumer behavior, markets, and organizations amidst digital disruption and societal change. By examining human culture and gaining a lateral, insider-outsider view, she reveals how this approach offers fresh insights into the challenges faced by businesses and society alike. The book provides a unique perspective on making sense of a complex, rapidly evolving world.