Marketing in the #Fakenews Era
Narrated by David Godfrey
- Released
- August 15, 2018
- Length
- 4 hrs 45 mins
- Format
- Unabridged Audiobook
- Publisher
- Advantage Media Group
In an era marked by polarized opinions and the prevalence of "#FakeNews," managing and safeguarding a company's brand has become increasingly complex and high-stakes for leaders. This book offers strategic and tactical insights on navigating moral scrutiny, consumer outrage, and social and political positioning, helping organizations prepare for unexpected crises and make informed decisions in a charged marketplace.
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