The Portable M.B.A. in Marketing
Narrated by Mario Machado
- Released
- December 15, 1999
- Length
- 5 hrs 24 mins
- Format
- Abridged Audiobook
- Publisher
- Phoenix Books
The Portable M.B.A. in Marketing, authored by experienced college professors, provides a concise, practical overview of advanced marketing concepts tailored for today’s and tomorrow’s managers. It covers critical topics such as customer focus, quality, global competition, and innovation, essential for maintaining a competitive edge in the evolving global economy. Aimed at busy professionals, this audiobook offers an efficient and accessible way to enhance marketing knowledge.
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