Trust

In developing countries where trust is scarce, entrepreneurs face unique challenges in establishing credibility and fostering success. Tarun Khanna explores how savvy entrepreneurs craft their own independent networks of trust by leveraging local customs, innovative approaches, and strategic partnerships, often adapting existing practices rather than confronting them head-on. Drawing on diverse examples from Brazil, China, India, and Mexico, he highlights the importance of technology and collaboration with government entities in creating meaningful impact in trust-deficient environments.