From Incremental to Exponential

This audiobook challenges the notion that large legacy companies are too slow to innovate and highlights how they can leverage their extensive resources and customer data to create new markets and growth opportunities. Drawing on decades of experience with top brands and startups, authors Vivek Wadwha and Ismail Amla explore the changing dynamics of innovation and provide practical strategies for overcoming obstacles and driving transformation. Rich with anecdotes and insights, it offers a valuable playbook for managers, executives, and ambitious professionals seeking to rethink how innovation can be achieved within established organizations.